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eBay Inc. (EBAY) Stock Analysis

Breakout setup

SellVALUE-TRAP 2/5Moderate Confidence

Consumer Cyclical · Internet Retail

Sell if holding. Analyst target reached at $107.74 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.9% away).

eBay operates a global third-party ecommerce marketplace connecting buyers and sellers in 190+ markets, with 135 million active buyers and approximately $80 billion in GMV in 2025, of which 51% was generated outside the United States. Revenue is earned primarily from transaction... Read more

$107.74+0.9% A.UpsideScore 5.5/10#9 of 18 Internet Retail
QualityF-score7 / 9FCF yield2.35%
IncomeYield1.15%(5y avg 1.67%)Payout27.25%sustainable
Stop $100.56Target $109.15(resistance)A.R:R -1.1:1
Analyst target$105.94-1.7%27 analysts
$109.15our TP
$107.74price
$105.94mean
$65
$130

Sell if holding. Analyst target reached at $107.74 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.9% away). Chart setup: Golden cross, above all MAs, RSI 55, MACD bullish. Score 5.5/10, moderate confidence.

Passes 6/7 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 79d clear, semi cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

Thesis

Rewards
Strong earnings beat streak (4/4)
High-quality business
Positive momentum
Risks
Analyst target reached - limited upside remaining
Near 52-week high (2.9% away)
Leverage penalty (D/E 1.6): -1.0

Key Metrics

P/E (TTM)24.9
P/E (Fwd)15.9
Mkt Cap$47.8B
EV/EBITDA17.9
Profit Mgn17.6%
ROE42.9%
Rev Growth19.5%
Beta1.39
Dividend1.15%
Rating analysts41

Quality Signals

Piotroski F7/9MoatWideCompounder

Options Flow

P/C0.65bullish
IV50%normal

Material Events(8-K, last 90d)

  • 2026-03-24Item 5.02LOW
    Brian H. Sharples appointed to Board effective March 20, 2026; term expires at 2026 annual meeting. Board size increased to 12. No family relationship or related party transactions. No committee assignment specified.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -1.1=NEGATIVEMomentum 7.1>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 79d clearSEMI CYCLE PEAK CLEARBreakoutSuitability: Aggressive
RSI
55 · Neutral
20D MA 50D MA 200D MAGOLDEN CROSSSupport $96.28Resistance $111.38

Price Targets

$101
$109
A.Upside+1.3%
A.R:R-1.1:1

Position Sizing

ConvictionNone
Suggested %0.5%
Max %1%
RegimeCautious

Risk Alerts

! Target reached (-11.8% upside)
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-07-29 (79d)

Verdict History

reverse chrono — latest first
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Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is EBAY stock a buy right now?

Sell if holding. Analyst target reached at $107.74 — A.R:R is negative (-1.1) — price has exceeded the analyst target. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Near 52-week high (2.9% away). Chart setup: Golden cross, above all MAs, RSI 55, MACD bullish. Prior stop was $100.56. Score 5.5/10, moderate confidence.

What is the EBAY stock price target?

Take-profit target: $109.15 (+0.9% upside). Prior stop was $100.56. Stop-loss: $100.56.

What are the risks of investing in EBAY?

Analyst target reached - limited upside remaining; Near 52-week high (2.9% away); Leverage penalty (D/E 1.6): -1.0.

Is EBAY overvalued or undervalued?

eBay Inc. trades at a P/E of 24.9 (forward 15.9). TrendMatrix value score: 4.9/10. Verdict: Sell.

What do analysts say about EBAY?

41 analysts cover EBAY with a consensus score of 3.4/5. Average price target: $106.

What does eBay Inc. do?eBay operates a global third-party ecommerce marketplace connecting buyers and sellers in 190+ markets, with 135...

eBay operates a global third-party ecommerce marketplace connecting buyers and sellers in 190+ markets, with 135 million active buyers and approximately $80 billion in GMV in 2025, of which 51% was generated outside the United States. Revenue is earned primarily from transaction fees on paid GMV and first-party advertising (Promoted Listings).

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