Skip to main content
RGRSturm, Ruger & Company, Inc.Sell5.7·$46.39
RGR · Why this verdict

Why Sturm, Ruger & Company (RGR) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.7/10
ConfidenceMEDIUM
MacroRISK_OFF
TrendMatrix Research · core thesis

Engine thesis — one sentence

Sturm Ruger is under a detected tender offer with the price above the $36.55 analyst target, so the deal terms drive the stock; underlying fundamentals show strong cash conversion and revenue growth but a poor earnings record.

Falsifiable statement — pillar-level invalidators below. Engine-derived; not personalized advice.

Thesis pillars

An M&A event, a tender offer, was detected, and the guidance is to hold for deal completion or sell if the spread falls under 3%.

↓Deteriorating
Warnings
Expectation
The tender offer closes on its stated terms within 12 months and the price stays near the offer level.

CounterIf the offer is withdrawn or fails to close, the price could fall back toward the analyst target, which is below the current $45.47 price.

The $45.47 price is above the $36.55 analyst target, with reported upside of -19.6% and negative reward-to-risk of -1.9 against 10.3% downside to the stop.

↑Improving
Upside pct
Expectation
The price remains supported by the deal rather than falling toward the analyst target.

CounterWithout the offer the stock would be valued off fundamentals, and the target implies a much lower price.

Sturm Ruger converts 309% of net income into free cash flow and has a Piotroski F-Score of 8/9.

→Stable
Quality breakdown
Expectation
Free cash flow stays above 150% of net income over the next 12 months.

CounterNet margin and ROE are low (net margin score 1.1, ROE score 1.4), so very high cash conversion may be a working-capital effect on small profits.

Sturm Ruger missed EPS estimates in 3 of the last 4 quarters with an average surprise of -20.8%, though the latest $0.52 beat the $0.42 estimate.

↓Deteriorating
Catalyst breakdown
Expectation
EPS meets or beats estimates in the November 2026 report.

CounterMisses in 9 of the last 12 reports show that estimates are routinely too high, and one recent beat may not signal a change.

Quarterly revenue reached $158.1M in June 2026 compared with $132.5M a year earlier.

↓Deteriorating
Revenue quarters
Expectation
Quarterly revenue stays above $140M over the next 12 months.

CounterThe next-quarter estimate of $131.0M is well below the latest quarter, hinting that the recent rise may not last.

Per-dimension breakdown

Value

6.3/10data confidence 83%
ComponentSub-score
P/E1.9
P/S9.5
EV/EBITDA0.5
Fwd P/E5.6
PEG10.0
  • ▸Forward P/E: 22.9x
  • ▸PEG: 0.13

Quality

4.5/10data confidence 100%
ComponentSub-score
ROE1.4
ROA1.0
Gross margin0.0
Op margin2.1
Net margin1.1
Current ratio9.7
FCF quality10.0
Moat6.4
Piotroski F8.9
  • ▸Excellent cash conversion: 309% FCF/NI
  • ▸Strong Piotroski F-Score: 8/9

Growth

8.7/10data confidence 67%
ComponentSub-score
Rev growth7.3
EPS growth10.0

Momentum

4.1/10data confidence 100%
ComponentSub-score
RSI5.5
MACD3.1
OBV1.0
MA position9.0
Volume1.9
  • ▸Volume distribution (falling OBV)
  • ▸Above 200-day MA

Sentiment

4.6/10data confidence 100%
ComponentSub-score
Analyst rating5.0
Price target3.9
erm sentiment5.0

Insider

6.8/10data confidence 75%
ComponentSub-score
materiality5.0
holder change8.4
notable moves7.0
  • ▸Insider selling (low materiality) — $49,170 (0.007% of mkt cap)
  • ▸Institutions accumulating

Peer rank

5.4/10data confidence 80%
ComponentSub-score
value rank4.7
quality rank2.8
growth rank4.4
  • ▸Conservative debt levels

Technical

5.3/10data confidence 100%
ComponentSub-score
bollinger3.2
support resistance4.5
52w position8.2

Risk (lower is worse)

5.6/10data confidence 100%
ComponentSub-score
short interest4.0
days to cover6.2
volatility0.0
put call6.3
implied vol3.0
beta10.0
debt equity10.0
  • ▸High IV: 62%

Catalyst

3.2/10data confidence 100%
ComponentSub-score
erm5.0
earnings history0.0
earnings timing5.0
surprise avg0.0
dividend safety5.8
  • ▸Earnings concerns: 1B/3M
  • ▸Earnings in 6 days

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (5)
  • INSIDER:OK
  • 8K:CLEAN
  • NEWS_EVENTS:NONE_RECENT
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (3)
  • MOMENTUM:4.1<4.5
  • ASYMMETRY:-1.8=NEGATIVE
  • EARNINGS_PROXIMITY:6d<=7d
Warning (0)

none

Reward-to-Risk
-1.82
Upside
-21.2%
Downside
11.7%
Sizing output
AVOID

SetupRange Bound — RSI 59 mid-range, Bollinger mid-band

EdgeNo clear edge — No clear edge identified

SuitabilityAggressive — MCap $0.7B<$5B

Investment implication

The F-path SELL output reflects an overall score of 4.5 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Growth at 8.7) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( MOMENTUM:4.1<4.5, ASYMMETRY:-1.8=NEGATIVE, EARNINGS_PROXIMITY:6d<=7d) reinforce the read. Current asymmetry R:R is -1.82 — supplementary context, not the trigger for this path.

The strongest dimensions are Growth at 8.7, Insider at 6.8, and Value at 6.3; the weakest are Catalyst at 3.2, Momentum at 4.1, and Quality at 4.5. The V9 engine flagged 3 failed gates, producing an asymmetric reward-to-risk of -1.82 and an engine sizing output of AVOID.

What would invalidate the thesis

Falsifying conditions — when triggered, the corresponding pillar's thesis is invalidated.

  • P1Tender Offer Deal Driven Price

    Trip ifTender offer is withdrawn or the offer price falls below $40.

  • P2Price Above Analyst Target

    Trip ifPrice falls below the $42.29 stop level.

  • P3Excellent Cash Conversion

    Trip ifFree cash flow to net income ratio falls below 100%.

  • P4Poor Earnings Record

    Trip ifEPS surprise stays below 0% for 2 consecutive quarters.

  • P5Revenue Growth Recovery

    Trip ifQuarterly revenue falls below $130M for 2 consecutive quarters.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

Home › Stocks › RGR › Why this verdict