MEDIUMBuilt-inCustomer
33%
Hertz Gold+ loyalty program members
“10-K Item 1: 'For the year ended December 31, 2025, rentals by Hertz Gold+ members accounted for approximately 33% of our worldwide rental transactions.'”
HTZ · Concentration risk · 10-K extracted
Hertz Global Holdings (HTZ) concentration risks
Updated
The most significant concentration Hertz Global Holdings discloses is Hertz Gold+ loyalty program members at 33%, classified MEDIUM by disclosed size. Below: the full set from the latest 10-K — verbatim quotes, filing references, and a synthesis of what these exposures mean together.
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Source: Hertz Global Holdings’s SEC Form 10-K filed — view the filing on SEC EDGAR ↗
At a glance
Disclosed-size breakdown · 1 disclosed concentration
HIGH0
MEDIUM1
LOW0
Disclosed concentrations
Each card carries a disclosed-size chip (HIGH / MEDIUM / LOW — how large the exposure is as a share of revenue, not how dangerous it is) and a nature tag: Built-in(the company’s own model, geography, or products) or Outside party (an external customer, supplier, or distributor it relies on).
TrendMatrix Research · concentration synthesis
What these concentrations mean together
updated 2026-07-06Hertz's only disclosed concentration line relates to its loyalty program: rentals by Hertz Gold+ members accounted for approximately 33% of worldwide rental transactions in 2025. This is a structural exposure — it reflects how the company's customer base is composed rather than dependence on a single external counterparty, supplier, or geography — and is sized as moderate rather than a dominant share of the business. A third of transactions coming through a loyalty channel suggests meaningful repeat-customer engagement, which can be a stabilizing factor for demand, but it also means changes to the loyalty program's value proposition or a shift in member behavior could move a material slice of rental volume. With no other concentration exposures disclosed in the filing — no customer, supplier, or geographic concentration flagged — this loyalty-program mix is the single data point available on customer-base concentration, and its moderate size means it is unlikely on its own to be the dominant factor behind any change in verdict, though it is worth tracking as a proxy for customer loyalty trends.
For the engine’s reasoning on HTZ’s current verdict — including which dimensions drove the score — see the per-dimension breakdown.
Industry peers · Rental & Leasing Services
Peer concentration profile
| Symbol | Name | HIGH | MEDIUM | LOW | Total |
|---|---|---|---|---|---|
| CAR | Avis Budget Group, Inc. | 1 | 1 | 0 | 2 |
| GATX | GATX Corporation | 0 | 3 | 1 | 4 |
| HTZ● | Hertz Global Holdings, Inc | 0 | 1 | 0 | 1 |
| CTOS | Custom Truck One Source, Inc. | 0 | 0 | 0 | 0 |
| EQPT | EquipmentShare.com Inc | 0 | 0 | 0 | 0 |
| HRI | Herc Holdings Inc. | 0 | 0 | 0 | 0 |
Concentration counts reflect items disclosed in each peer’s most recent 10-K; disclosed-size classification uses TrendMatrix’s internal 10-K extraction taxonomy.