Williams-Sonoma, Inc. (WSM) Stock Analysis
Falling Knife setup · Catalyst-Driven edge
Consumer Cyclical · Specialty Retail
Sell if holding. Analyst target reached at $180.74 — A.R:R 0.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: e-commerce sales (65.0%).
Williams-Sonoma is an omni-channel specialty retailer of high-quality home products operating brands including Pottery Barn, West Elm, and Williams Sonoma across e-commerce, catalogs, and retail stores in the US, Canada, Australia, and the UK. Approximately 65% of net revenues... Read more
Sell if holding. Analyst target reached at $180.74 — A.R:R 0.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: e-commerce sales (65.0%). Chart setup: Death cross, below all MAs, RSI 35, MACD bearish. Score 4.7/10, moderate confidence.
Passes 5/7 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 19d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHProducte-commerce sales65%10-K Item 1A: 'Approximately 65% of our net revenues were generated by e-commerce sales in fiscal 2025.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer
Rating Breakdown
2 floor-breakers
Revenue shrinking — -4.3% YoY. Growth thesis broken unless recovery story develops.static
Price action weak — below key moving averages, no momentum carry. Needs a base before trend-continuation setups apply.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Analyst target reached at $180.74 — A.R:R 0.4:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Product: e-commerce sales (65.0%). Chart setup: Death cross, below all MAs, RSI 35, MACD bearish. Prior stop was $170.47. Score 4.7/10, moderate confidence.
Take-profit target: $186.06 (+2.9% upside). Prior stop was $170.47. Stop-loss: $170.47.
Concentration risk — Product: e-commerce sales (65.0%); Analyst target reached - limited upside remaining; Weak overall score: 4.7/10.
Williams-Sonoma, Inc. trades at a P/E of 20.5 (forward 17.9). TrendMatrix value score: 5.7/10. Verdict: Sell.
27 analysts cover WSM with a consensus score of 3.6/5. Average price target: $207.
What does Williams-Sonoma, Inc. do?Williams-Sonoma is an omni-channel specialty retailer of high-quality home products operating brands including Pottery...
Williams-Sonoma is an omni-channel specialty retailer of high-quality home products operating brands including Pottery Barn, West Elm, and Williams Sonoma across e-commerce, catalogs, and retail stores in the US, Canada, Australia, and the UK. Approximately 65% of net revenues came from e-commerce in fiscal 2025, sold to consumers and business-to-business customers across home furnishings, kitchen, and lifestyle categories. The company has unaffiliated franchise partners in Mexico, South Korea, India, and the Philippines.