Shoe Station Group pairs a cheap valuation (8.2x forward P/E, PEG 0.22) and excellent cash conversion (129% FCF/NI, 8/9 Piotroski) with a confirmed technical downtrend — a death cross, RSI at 27, and a falling-knife setup — plus declining revenue and elevated short interest, leaving the stock in a mixed-signal hold rather than an active buy.
Thesis pillars
- Excellent Cash Conversion→Stable
- Cheap Valuation→Stable
- Confirmed Falling Knife Downtrend→Stable
- +2 more pillars — see the Why tab for full reasoning
Shoe Station Group, Inc. (SHOE) Stock Analysis
Falling Knife setup · Inst Constrain edge
Consumer Cyclical · Apparel Retail
Hold if already holding. Not a fresh buy at $15.11, but acceptable to hold if already in. Reasons: Elevated risk factors; Below 200-MA, MA slope -4.1%/30d (confirmed downtrend).
Shoe Station Group Inc., together with its subsidiaries, operates as a family footwear retailer in the United States. It offers various products, including dress and casual shoes, sandals, boots, and athletic shoes; and non-athletics for men's, women's and children's shoes, as... Read more
Hold if already holding. Not a fresh buy at $15.11, but acceptable to hold if already in. Reasons: Elevated risk factors; Below 200-MA, MA slope -4.1%/30d (confirmed downtrend). Chart setup: Death cross, below all MAs, RSI 39, MACD bearish. Mixed signals. Hold existing position. Score 5.8/10, moderate confidence.
Passes 7/9 gates (favorable risk/reward ratio, clean insider activity, no SEC red flags, news events none recent, earnings proximity 58d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and death cross (50MA < 200MA). Suitability: speculative.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- MEDIUMSupplierNike, Skechers, and Crocs (top three vendors)46%10-K Item 1: 'Nike, Inc. ("Nike"), Skechers U.S.A., Inc. ("Skechers") and Crocs, Inc. ("Crocs") collectively accounted for approximately 46% of our Net Sales in Fiscal 2025 and 48% of Net Sales in Fiscal 2024.'
- LOWSupplierNike24%10-K Item 1: 'Nike accounted for approximately 24% of Net Sales in Fiscal 2025, Skechers accounted for approximately 13%, and Crocs accounted for approximately 9%.'
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
1 ceiling hit
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Hold if already holding. Not a fresh buy at $15.11, but acceptable to hold if already in. Reasons: Elevated risk factors; Below 200-MA, MA slope -4.1%/30d (confirmed downtrend). Chart setup: Death cross, below all MAs, RSI 39, MACD bearish. Mixed signals. Hold existing position. Target $18.70 (+23.8%), stop $14.18 (−6.6%), A.R:R 2.8:1. Score 5.8/10, moderate confidence.
Take-profit target: $18.70 (+23.8% upside). Target $18.70 (+23.8%), stop $14.18 (−6.6%), A.R:R 2.8:1. Stop-loss: $14.18.
Elevated risk factors; Below 200-MA, MA slope -4.1%/30d (confirmed downtrend).
Shoe Station Group, Inc. trades at a P/E of 10.9 (forward 8.0). TrendMatrix value score: 9.4/10. Verdict: Hold.
9 analysts cover SHOE with a consensus score of 3.9/5. Average price target: $22.
What does Shoe Station Group, Inc. do?Shoe Station Group Inc., together with its subsidiaries, operates as a family footwear retailer in the United States....
Shoe Station Group Inc., together with its subsidiaries, operates as a family footwear retailer in the United States. It offers various products, including dress and casual shoes, sandals, boots, and athletic shoes; and non-athletics for men's, women's and children's shoes, as well as accessories. The company also operates stores. It sells its products through www.shoecarnival.com and www.shoestation.com, as well as through related mobile app. The company was formerly known as Shoe Carnival, Inc. and changed its name to Shoe Station Group Inc. in June 2026. Shoe Station Group Inc. was founded in 1978 and is headquartered in Fort Mill, South Carolina.