Rush Enterprises, Inc. (RUSHA) Stock Analysis

Q: What is the RUSHA stock price target?

Take-profit $75.45 (+4.0% upside). Prior stop was $67.78.

Q: What are the risks of investing in RUSHA?

Concentration risk — Supplier: Peterbilt and PACCAR; Target reached (-3.7% upside); Quality below floor (3.3 < 4.0); Target reached (-3.7% upside); Quality below floor (3.3 < 4.0).

Q: Is RUSHA overvalued or undervalued?

Rush Enterprises, Inc. trades at a P/E of 22.4 (forward 16.3). TrendMatrix value score: 5.9/10. Overall verdict: Sell.

Q: What do analysts say about RUSHA?

11 analysts cover RUSHA with a consensus score of 4.3/5. Average price target: $82.

Range Bound setup

SellVALUE-TRAP 1/5Moderate ConfidenceUpdated 2026-05-01

Consumer Cyclical · Auto & Truck Dealerships

Sell if holding. Engine safety override at $72.58: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.3/10. Specifically: Below-average business quality; Negative price momentum.

Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus Canada, primarily selling Peterbilt and International trucks alongside aftermarket parts, service, financing, and leasing. Revenue is driven by new and used... Read more

$72.58+4.0% A.UpsideScore 4.3/10#14 of 16 Auto & Truck Dealerships

Stop $67.78Target $75.45(resistance)A.R:R -0.3:1

Analyst target$82.25+13.3%4 analysts

$75.45our TP

$72.58price

$82.25mean

$88

Passes 5/7 gates (clean insider activity, no SEC red flags, news boost analyst 0.60, earnings proximity 89d clear, semi cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: moderate.

Thesis

Rewards

Recent Analyst detected in news

Risks

Concentration risk — Supplier: Peterbilt and PACCAR

Target reached (-3.7% upside)

Quality below floor (3.3 < 4.0)

Key Metrics

P/E (TTM)22.4

P/E (Fwd)16.3

Mkt Cap$5.7B

EV/EBITDA10.9

Profit Mgn3.6%

ROE11.9%

Rev Growth-9.0%

Beta0.89

Dividend1.03%

Rating analysts11

Quality Signals

Piotroski F4/9

Options Flow

P/C1.00neutral

IV45%normal

Concentration Risks(10-K Item 1A)

HIGHSupplierPeterbilt and PACCAR
10-K Item 1A: 'During 2025, the majority of our revenues resulted from sales of trucks purchased from Peterbilt and parts purchased from PACCAR Parts.'
MEDIUMSupplierInternational Motors
10-K Item 1A: 'During 2025, a significant portion of our revenues resulted from sales of trucks purchased from International, buses purchased from IC Bus and parts purchased from International Motors.'

Material Events(8-K, last 90d)

2026-03-24Item 5.02LOW
Jody Pollard appointed COO of Rush Enterprises effective March 23, 2026, promoted from SVP Truck and Aftermarket Sales. No departure announced simultaneously.
SEC filing →
2026-03-19Item 5.02MEDIUM
Jason Wilder resigned as COO of Rush Enterprises on March 18, 2026 to pursue other opportunities. No permanent successor named at filing; McRoberts (former COO, Senior Advisor) to assist during transition. No disagreement cited.
SEC filing →
2026-03-05Item 5.02LOW
Rush Enterprises Compensation Committee approved 2025 cash bonuses and 2026 stock option grants for named executive officers including CEO Rusty Rush ($3.5M bonus) and CFO Steven Keller. Routine compensatory arrangement.
SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. Full disclaimer

Rating Breakdown

4 floor-breakers

Overall = weighted sum of the 10 dimension scores. Fundamentals (Value/Quality/Growth) carry 45%; market signals (Momentum/Sentiment/Insider/Peer) carry 40%; structure (Technical/Risk/Catalyst) carries 15%.

DimensionScoreWeightContribution

Value5.915%0.89

Quality3.315%0.49

Growth1.715%0.26

Momentum3.410%0.34

Sentiment6.610%0.66

Insider Activity3.810%0.38

Peer Rank3.610%0.36

Technical Setup5.75%0.29

Risk Profile5.65%0.28

Catalyst7.65%0.38

Overall (Σ contributions)4.32

Small float-rounding may cause last-digit differences between this sum and the displayed Overall.

Revenue shrinking — -9.0% YoY. Growth thesis broken unless recovery story develops.static

Revenue Growth

0.3

Earnings Growth

3.1

Declining revenue: -9%

Quality below the gate floor. Component breakdown shows what dragged the score down.static

Gross Margin

0.0

Net Margin

1.8

Operating Margin

2.0

Roa

3.5

Roe

4.0

Piotroski F

4.4

Moat

5.0

Current Ratio

5.4

No competitive moat

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Volume

0.0

Obv

1.0

Macd

1.3

Rsi

5.5

Ma Position

9.0

Volume distribution (falling OBV)Above 200-day MA

Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static

Growth Rank

0.0

Value Rank

4.0

Quality Rank

5.3

GatesMomentum 3.4<4.5A.R:R -0.3=NEGATIVEInsider activity: OKNo SEC red flagsNEWS BOOST ANALYST 0.60EARNINGS PROXIMITY 89d clearSEMI CYCLE PEAK CLEARRange BoundSuitability: Moderate

RSI

55 · Neutral

↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $64.33Resistance $76.99

Price Targets

$68

$75

A.Upside+4.0%

A.R:R-0.3:1

Position Sizing

ConvictionNone

Suggested %0.5%

Max %1%

RegimeSteady

Risk Alerts

! Target reached (-3.7% upside)

! Quality below floor (3.3 < 4.0)

! Momentum score 3.4/10 — below 4.5 minimum

Earnings

4/4 beats

Next Earnings2026-07-29 (89d)

Verdict History

reverse chrono — latest first

Loading history...

Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.

Frequently Asked Questions

Is RUSHA stock a buy right now?

Sell if holding. Engine safety override at $72.58: a dimension score below its floor triggers a hard block regardless of the otherwise-positive setup — overall score 4.3/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: RSI 55 mid-range, Bollinger mid-band. Prior stop was $67.78. Score 4.3/10, moderate confidence.

What is the RUSHA stock price target?

Take-profit target: $75.45 (+4.0% upside). Prior stop was $67.78. Stop-loss: $67.78.

What are the risks of investing in RUSHA?

Concentration risk — Supplier: Peterbilt and PACCAR; Target reached (-3.7% upside); Quality below floor (3.3 < 4.0).

Is RUSHA overvalued or undervalued?

Rush Enterprises, Inc. trades at a P/E of 22.4 (forward 16.3). TrendMatrix value score: 5.9/10. Verdict: Sell.

What do analysts say about RUSHA?

11 analysts cover RUSHA with a consensus score of 4.3/5. Average price target: $82.

What does Rush Enterprises, Inc. do?Rush Enterprises operates 126 franchised commercial vehicle dealerships (Rush Truck Centers) in 23 US states plus...