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PRSUPursuit Attractions and HospitaSell5.7·$53.65
SellHigh Confidence
Investment thesis

Pursuit Attractions and Hospitality delivered 37% revenue growth and shows a Piotroski F-Score of 9/9, but recurring earnings misses, negative free cash flow, and a stock price that has already exceeded its target mean the risk-reward is currently unfavorable for new positions.

Thesis pillars

  • Strong Revenue Growth Profile→Stable
  • Negative Fcf Earnings Quality Red Flag→Stable
  • Consecutive Earnings Misses↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Feb 25, 2026

Full reasoning →

Open full analysis

Pursuit Attractions and Hospita (PRSU) Stock Analysis

Range Bound setup

SellVALUE-TRAP 1/5GrowthHigh Confidence

Consumer Cyclical · Travel Services

Earnings in 6 days (2026-11-04). Expect elevated volatility around the report — consider waiting for post-earnings price action before new entries.

Sell if holding. Analyst target reached at $53.65 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%).

Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland,... Read more

$53.65+1.0% A.UpsideScore 5.7/10#7 of 12 Travel Services
QualityF-score9 / 9FCF yield-3.75%
Stop $50.29Analyst target $54.19(−13% haircut)A.R:R 0.1:1
Analyst consensus$62.29+16.1%7 analysts
$54.19Analyst target
$53.65price
$62.29mean
$70

Sell if holding. Analyst target reached at $53.65 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%). Chart setup: RSI 59 mid-range, Bollinger mid-band. Score 5.7/10, high confidence.

Passes 5/8 gates (clean insider activity, no SEC red flags, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio and earnings proximity 6d<=7d. Suitability: aggressive.

10-K grounded · weekly refresh

About Pursuit Attractions and Hospita

About Pursuit Attractions and Hospita

Pursuit Attractions and Hospitality operates 17 sightseeing attractions and 29 lodges spanning national-park gateway destinations in the United States, Canada, Iceland, and Costa Rica, with international operations in Canada, Iceland, and Costa Rica generating approximately 71% of 2025 consolidated revenue. The business is highly seasonal: 79% of 2025 revenue was earned in the second and third quarters, tied to peak summer visitation at properties like Banff, Jasper, and Glacier National Park.

Pursuit earns revenue across three lines of business — Attractions (ticketed sightseeing plus food, beverage and retail), Hospitality (lodging plus food, beverage and retail across the Banff Jasper, Alaska, and Glacier Park collections, plus Tabacón in Costa Rica), and Transportation (tours and charter motorcoach service). The company competes on location, uniqueness of facilities, service, quality and price against locally owned independent hotels as well as national and international chains, and pursues growth through a "Refresh, Build, Buy" strategy of renovating existing assets, developing new ones, and acquiring strategic properties — most recently the July 2025 acquisition of the Tabacón resort in Costa Rica. Pursuit also agreed in January 2026 to sell its four Flyover Attractions to Brogent Technologies for approximately $78.4 million in cash, narrowing the portfolio to its park-adjacent attractions and lodges.

Show full overview

Because Canada, Iceland, and Costa Rica together generated about 71% of 2025 revenue, Pursuit's results move with both the Canadian dollar and single-market shocks: when wildfire activity forced the evacuation and closure of Jasper National Park on July 22, 2024, visitation fell at the Maligne Lake Cruise, the Columbia Icefield Adventure, and Jasper lodging properties through the peak summer season. With 79% of annual revenue concentrated in the second and third quarters, a repeat closure during peak months — rather than a broad decline in leisure travel demand — is the scenario most likely to move a single year's results, and the 10-K does not disclose insurance recoveries offsetting the 2024 Jasper disruption.

See also: Consumer Cyclical · Travel Services

From Pursuit Attractions and Hospita's most recent 10-K filing, extracted July 6, 2026.

TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Wed, Nov 4, 20266d to earnings· next earnings call

Thesis

Rewards
Strong growth profile
Positive insider activity
Risks
Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%)
Analyst target reached - limited upside remaining
V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3)

Key Metrics

P/E (TTM)36.5
P/E (Fwd)29.0
Mkt Cap$1.5B
EV/EBITDA14.5
Profit Mgn7.9%
ROE8.9%
Rev Growth14.3%
Beta1.43
DividendNone
Rating analysts13

Quality Signals

Piotroski F9/9MoatNarrow

Options Flow

P/C20.00bearish
IV61%elevated
Max Pain$45-16.1% vs spot

Concentration Risks(10-K Item 1A)

  • HIGHGeographicinternational operations (Canada, Iceland, Costa Rica)71%
    10-K Item 1A: 'our international operations in Canada, Iceland, and Costa Rica accounted for approximately 71% of our consolidated revenue'

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Momentum below the gate floor. Component breakdown shows what dragged the score down.static

Macd
0.0
Obv
1.0
Volume
1.1
Rsi
5.5
Ma Position
6.0
Volume distribution (falling OBV)Above 200-day MA
GatesMomentum 2.7<4.5A.R:R 0.1 < 1.5@spotEARNINGS PROXIMITY 6d<=7dInsider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARRange BoundSuitability: Aggressive
RSI
59 · Neutral
↓ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $49.55Resistance $56.86

Price Targets

$50
$54
A.Upside+1.0%
A.R:R0.1:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (1.0% upside)
! momentum at 2.7 (below the engine's 4.5 threshold)
! asymmetry at 0.1 (below the engine's 1.5 threshold)@spot

Earnings

B
B
M
M
2/4 beats
Next Earnings2026-11-04 (6d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is PRSU stock a buy right now?

Sell if holding. Analyst target reached at $53.65 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%). Chart setup: RSI 59 mid-range, Bollinger mid-band. Prior stop was $50.29. Score 5.7/10, high confidence.

What is the PRSU stock price target?

Analyst target: $54.19 (+1.0% upside). Prior stop was $50.29. Stop-loss: $50.29.

What are the risks of investing in PRSU?

Concentration risk — Geographic: international operations (Canada, Iceland, Costa Rica) (71.0%); Analyst target reached - limited upside remaining; V7 low-quality RISK_OFF penalty: -0.5 (Q=5.3).

Is PRSU overvalued or undervalued?

Pursuit Attractions and Hospita trades at a P/E of 36.5 (forward 29.0). TrendMatrix value score: 4.8/10. Verdict: Sell.

What do analysts say about PRSU?

13 analysts cover PRSU with a consensus score of 4.3/5. Average price target: $62.

What does Pursuit Attractions and Hospita do?Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United...

Pursuit Attractions and Hospitality owns and operates 17 sightseeing attractions and 29 lodges across the United States, Canada, Iceland, and Costa Rica, organized into Attractions, Hospitality, and Transportation lines of business. International operations in Canada, Iceland, and Costa Rica generated approximately 71% of 2025 consolidated revenue, and the seasonal business earned 79% of that revenue in the second and third quarters.

Related stocks: TNL (Travel Leisure Co.) · LIND (Lindblad Expeditions Holdings I) · NCLH (Norwegian Cruise Line Holdings ) · MMYT (MakeMyTrip Limited) · TRIP (TripAdvisor, Inc.)
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