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BBYBest Buy Co., Inc.Hold5.5·$96.96
HoldHigh Confidence
Investment thesis

Best Buy has delivered four consecutive quarterly earnings beats with an average positive surprise near 5%, but the stock has reached near-term resistance with virtually no remaining upside in the current risk/reward framework, making the strong operating execution difficult to monetize at current prices.

Thesis pillars

  • Four Quarter Earnings Beat Streak↓Deteriorating
  • Roe Elevated But Quality Lacks Moat→Stable
  • Near Term Upside Exhausted At Resistance→Stable
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Mar 18, 2026

Full reasoning →

Open full analysis

Best Buy Co., Inc. (BBY) Stock Analysis

Breakout setup · Catalyst-Driven edge

HoldVALUE-TRAP 2/5GrowthQualityHigh Confidence

Consumer Cyclical · Specialty Retail

Hold if already holding. Not a fresh buy at $96.96, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.6% away).

We were incorporated in the state of Minnesota in 1966. We are driven by our purpose to enrich lives through technology and our vision to personalize and humanize technology solutions for every stage of life. We accomplish this by leveraging our unique combination of tech... Read more

$96.96-18.5% A.UpsideScore 5.5/10#14 of 23 Specialty Retail
QualityF-score6 / 9FCF yield6.90%
IncomeYield3.90%(5y avg 4.38%)Payout63.56%
Stop $90.92Analyst target $79.06(reached)A.R:R -1.3:1
Analyst consensus$87.85-9.4%20 analysts
$96.96price
$87.85mean
$71
$100

Hold if already holding. Not a fresh buy at $96.96, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.6% away). Chart setup: Golden cross, above all MAs, RSI 68, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Score 5.5/10, high confidence.

Passes 6/8 gates (positive momentum, clean insider activity, news events none recent, earnings proximity 25d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: moderate.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-29
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Tue, Nov 24, 202625d to earnings· next earnings call

Thesis

Rewards
Strong earnings beat streak (4/4)
Positive news sentiment (+0.67)
Positive momentum
Risks
Analyst target reached - limited upside remaining
Near 52-week high (3.6% away)
V7 low-quality RISK_OFF penalty: -0.5 (Q=4.7)

Key Metrics

P/E (TTM)16.1
P/E (Fwd)13.4
Mkt Cap$20.3B
EV/EBITDA8.4
Profit Mgn3.0%
ROE43.1%
Rev Growth3.6%
Beta1.28
Dividend3.90%
Rating analysts30

Quality Signals

Piotroski F6/9

Options Flow

P/C5.44bearish
IV49%normal
Max Pain$82-15.4% vs spot

Material Events(8-K, last 90d)

  • 2026-08-03Item 5.02MEDIUM
    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. (b) Best Buy Co., Inc.
    SEC filing →

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

10 dimensions · all in-band

GatesA.R:R -1.3=NEGATIVEExecutive change: officer departure/appointmentMomentum 7.2>=5.5Insider activity: OKNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 25d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARBreakoutSuitability: Moderate
RSI
68 · Neutral
↑ 20D MA↑ 50D MA↑ 200D MAGOLDEN CROSSSupport $83.65Resistance $100.58

Price Targets

A.Upside-18.5%
A.R:R-1.3:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (-18.5% upside)
! News modifier +2: SELL_IF_HOLDING → HOLD_IF_HOLDING
! Negative risk/reward — downside exceeds upside

Earnings

B
B
B
B
4/4 beats
Next Earnings2026-11-24 (25d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is BBY stock a buy right now?

Hold if already holding. Not a fresh buy at $96.96, but acceptable to hold if already in. Reasons: Analyst target reached - limited upside remaining; Near 52-week high (3.6% away). Chart setup: Golden cross, above all MAs, RSI 68, MACD bullish. Multiple concerning factors. Consider reducing position. | News modifier +2 (SELL_IF_HOLDING → HOLD_IF_HOLDING) Analyst target $79.06 reached (−18.5%), stop $90.92 (−6.6%), A.R:R -1.3:1. Score 5.5/10, high confidence.

What is the BBY stock price target?

Analyst target $79.06 reached (−18.5% from $96.96); no take-profit level is published. Analyst target $79.06 reached (−18.5%), stop $90.92 (−6.6%), A.R:R -1.3:1. Stop-loss: $90.92.

What are the risks of investing in BBY?

Analyst target reached - limited upside remaining; Near 52-week high (3.6% away); V7 low-quality RISK_OFF penalty: -0.5 (Q=4.7).

Is BBY overvalued or undervalued?

Best Buy Co., Inc. trades at a P/E of 16.1 (forward 13.4). TrendMatrix value score: 6.5/10. Verdict: Hold.

What do analysts say about BBY?

30 analysts cover BBY with a consensus score of 3.2/5. Average price target: $88.

What does Best Buy Co., Inc. do?We were incorporated in the state of Minnesota in 1966. We are driven by our purpose to enrich lives through technology...

We were incorporated in the state of Minnesota in 1966. We are driven by our purpose to enrich lives through technology and our vision to personalize and humanize technology solutions for every stage of life. We accomplish this by leveraging our unique combination of tech expertise and a human touch to meet our customers' everyday needs, whether they come to us online, visit our stores or invite us into their homes. We have operations in the U.S. and Canada.

Related stocks: MUSA (Murphy USA Inc.) · FIVE (Five Below, Inc.) · BBWI (Bath & Body Works, Inc.) · CASY (Caseys General Stores, Inc.) · BOBS (Bob's Discount Furniture, Inc.)
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