Kronos Worldwide trades at a cheap forward multiple with a technically oversold setup within an uptrend and modest insider buying, but quality sits below the engine's floor, the stock has already reached its prior target, and a failed momentum gate alongside three earnings misses in the last four quarters keeps position sizing at avoid.
Thesis pillars
- Quality Below Floor Target Reached→Stable
- Cheap Forward Valuation→Stable
- Oversold Momentum In Uptrend→Stable
- +2 more pillars — see the Why tab for full reasoning
Kronos Worldwide Inc (KRO) Stock Analysis
Inst Constrain edge
Basic Materials · Specialty Chemicals
Sell if holding. Engine safety override at $6.00: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.7/10. Specifically: Below-average business quality; Negative price momentum.
Kronos Worldwide is a global producer and marketer of titanium dioxide (TiO2) pigments, selling to roughly 3,000 customers in 100 countries primarily across Europe, North America and Asia Pacific. The company operates six TiO2 plants -- four in Europe, one in Canada and one in... Read more
Sell if holding. Engine safety override at $6.00: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.7/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.7/10, moderate confidence.
Passes 6/8 gates (clean insider activity, no SEC red flags, news events none recent, earnings proximity 29d clear, semi cycle peak clear, materials cycle peak clear). Fails on weak momentum and favorable risk/reward ratio. Suitability: aggressive.
About Kronos Worldwide Inc
About Kronos Worldwide Inc
Kronos Worldwide produced 480,000 metric tons of titanium dioxide (TiO2) pigment in 2025 across six plants -- four in Europe, one in Varennes, Canada, and one near Lake Charles, Louisiana -- selling to approximately 3,000 customers in 100 countries. Core TiO2 pigment sales made up about 90% of 2025 net sales, with 45% of sales volume attributable to Europe and non-U.S. markets overall accounting for 64% of total revenue.
Kronos manufactures TiO2 using both chloride and sulfate processes, with the chloride process -- preferred for coatings and plastics, the two largest end-use markets at 59% and 30% of 2025 sales volume, respectively -- representing 83% of the company's expected 2026 capacity. Feedstock comes from a limited but growing pool of suppliers including Rio Tinto Iron and Titanium and Iluka Resources for chloride-grade ore and slag, while a company-owned ilmenite mine in Norway supplied all feedstock for its sulfate-process plants in 2025. Kronos competes against The Chemours Company, Tronox Holdings and LB Group Co., which together with Kronos hold roughly 42% of world TiO2 production capacity versus Kronos's own 6% share; Chemours holds about half of North American capacity. Approximately 50% of Kronos's common stock is owned by Valhi, Inc., itself majority-controlled by Contran Corporation, linking Kronos into the broader Contran-Simmons family of companies.
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Kronos's earnings hinge on TiO2 pricing cycles rather than a single customer or supplier: no customer exceeded 10% of 2025 net sales, but the company's largest ten customers still accounted for approximately 35% of net sales, and its chloride-process feedstock depends on a limited number of suppliers principally located in Australia, South Africa, Norway, Canada and India. Layered on top, the 10-K discloses that Chinese competitors -- who benefit from lower regulatory and energy costs and continue advancing chloride-process technology -- have already prompted anti-dumping duties in the European Union, Brazil and Saudi Arabia, underscoring a pricing-power risk distinct from Kronos's customer or feedstock concentration.
See also: Basic Materials · Specialty Chemicals
From Kronos Worldwide Inc's most recent 10-K filing, extracted July 6, 2026.
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Rating Breakdown
3 floor-breakers·1 ceiling hit
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Momentum below the gate floor. Component breakdown shows what dragged the score down.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $6.00: Quality below floor (2.5 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.7/10. Specifically: Below-average business quality; Negative price momentum. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $5.60. Score 5.7/10, moderate confidence.
Take-profit target: $7.43 (+26.4% upside). Prior stop was $5.60. Stop-loss: $5.60.
Target reached (-6.0% upside); Quality below floor (2.5 < 4.0).
Kronos Worldwide Inc trades at a P/E of N/A (forward 15.0). TrendMatrix value score: 9.4/10. Verdict: Sell.
9 analysts cover KRO with a consensus score of 2.3/5. Average price target: $7.
What does Kronos Worldwide Inc do?Kronos Worldwide is a global producer and marketer of titanium dioxide (TiO2) pigments, selling to roughly 3,000...
Kronos Worldwide is a global producer and marketer of titanium dioxide (TiO2) pigments, selling to roughly 3,000 customers in 100 countries primarily across Europe, North America and Asia Pacific. The company operates six TiO2 plants -- four in Europe, one in Canada and one in Louisiana -- producing 480,000 metric tons in 2025, with core TiO2 pigment sales representing approximately 90% of net sales and non-U.S. markets accounting for 64% of revenue.