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HSYThe Hershey CompanyBuy Wait5.2·$162.50

The Hershey (HSY) Q2 2026 earnings — TrendMatrix coverage

BEAT+33.1% vs estimateEPS $1.90 vs $1.43 estVerdict Buy (Wait) → Hold

Reported

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Full disclosure · Editorial policy

Event detail · Q2 2026

Key numbers

Adjusted EPS
$1.90
Estimate
$1.43
Surprise
+33.1%
Revenue (period 2026-06-28)
$2.79B
Score at report (before → after)
5.9 → 6.0/10

Revenue source: xbrl.

Report record · Q2 2026

How the report landed

The Hershey (HSY) beat the $1.43 estimate with adjusted EPS of $1.90 — a large 33.1% upside surprise. TrendMatrix's engine moved from Buy (Wait) (5.9/10) to Hold at 6.0/10 after the report.

Current read · as of 2026-10-29

Where TrendMatrix's rating stands now

TrendMatrix currently rates HSY Buy (Wait) at 5.2/10.

4 of the last 4 quarters beat the estimate; this quarter's +33.1% surprise compares with a +23.0% four-quarter average. Next scheduled report: 2026-10-29.

What supports the rating

  • Sector modifier (Consumer Defensive): +0.8

What argues against it

  • Concentration risk — Geographic: United States manufacturing
  • Thin upside margin: 7.2%
  • Leverage penalty (D/E 1.3): -0.5

This section and the ones below it reflect TrendMatrix’s latest engine read — they update after the report date and are not frozen to it.

Current engine read

The levels TrendMatrix's engine tracks

Current price
$162.50
Entry target
$158.17
Price target
$174.13
Stop
$149.51
Upside to target
+7.2%
Reward-to-risk
1.4:1

The stock trades at 22.3× trailing but 16.6× forward earnings — consensus estimates already build in a substantial earnings recovery.

Model outputs from TrendMatrix’s engine as of 2026-10-29 — shown for context, not personalized investment advice.

Consumer Defensive context

HSY at TrendMatrix's latest read

Defensive staples are judged on margin resilience: pricing power against input costs matters more here than top-line drama.

Industry
Confectioners
Market cap
$32.91B
P/E (fwd)
16.6
P/E (ttm)
22.3
52-week range
$156.16–$239.48
Off 52-week high
32.1%
RSI (14)
50
Volume vs avg
0.19×
Score today
5.2/10

EPS and the estimate come from Yahoo Finance’s earnings calendar, captured around the report date. That EPS is the adjusted figure analysts forecast, so it can differ from the GAAP diluted EPS in the company’s filing, and consensus estimates vary between data providers. Revenue comes from SEC XBRL company facts where available, yfinance-provisional otherwise. Not a buy/sell rating, a price target, or investment advice — see the current verdict on the stock’s main page for TrendMatrix’s live read.

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