Whirlpool's quality score of 1.7 is well below the investment minimum, with a catastrophic free cash flow deficit of -202% relative to net income, 3 earnings misses in the last 4 quarters including a -470% miss, and a confirmed death cross — despite an attractive forward price-to-earnings of 8.3x and 35% analyst upside, the fundamental deterioration makes this a position to exit.
Thesis pillars
- Catastrophic Free Cash Flow Deficit↓Deteriorating
- Analyst Upside Against Single Source Supplier Risk↓Deteriorating
- Severe Earnings Miss Pattern→Stable
- +1 more pillar — see the Why tab for full reasoning
Pillars as of Jul 3, 2026, based on the 10-K filed Feb 11, 2026
Whirlpool Corporation (WHR) Stock Analysis
Recovery setup · Inst Constrain edge
Consumer Cyclical · Furnishings, Fixtures & Appliances
Sell if holding. Engine safety override at $27.31: Quality below floor (1.4 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10 and A.R:R 2.5:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend.
Whirlpool manufactures and markets major and small home appliances across MDA North America, MDA Latin America, and SDA Global segments, generating approximately $16 billion in net sales with 41,000 employees across 27 countries in 2025. Products sold under Whirlpool,... Read more
Sell if holding. Engine safety override at $27.31: Quality below floor (1.4 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10 and A.R:R 2.5:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 43. Score 5.0/10, moderate confidence.
Passes 6/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, earnings proximity 90d clear, semi cycle peak clear, materials cycle peak clear). Fails on death cross (50MA < 200MA). Suitability: speculative.
Recent developments
updated 2026-10-29Recent Developments — Whirlpool Corporation
Latest news
- NEWS Analysts Adjust Whirlpool Price Targets Following Q3 Earnings — fiscal.ai Oct 28, 2026 neutral
- NEWS Citigroup Maintains Neutral on Whirlpool, Lowers Price Target to $30 — benzinga Oct 28, 2026 negative
- NEWS Goldman Sachs Maintains Neutral on Whirlpool, Lowers Price Target to $35 — benzinga Oct 28, 2026 neutral
- NEWS RBC Capital Maintains Underperform on Whirlpool, Lowers Price Target to $15 — benzinga Oct 28, 2026 negative
- NEWS Wells Fargo Maintains Equal-Weight on Whirlpool, Lowers Price Target to $24 — benzinga Oct 28, 2026 neutral
Generated 2026-10-29T11:08:52Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliersingle-source suppliers for proprietary components10-K Item 1A: 'certain proprietary component parts used in some of our products are provided by single-source unaffiliated third-party suppliers'
Material Events(8-K, last 90d)
- 2026-04-03Item 5.02MEDIUMAlessandro Perucchetti (formerly EVP and President, Whirlpool North America) employment terminated March 31, 2026 via Waiver and Release Agreement; receives $2,997,560 in two installments. Had stepped down from executive officer role January 1, 2026 per prior 8-K dated November 5, 2025.SEC filing →
- 2026-04-01Item 5.02MEDIUMJames Peters (formerly EVP and CFO) employment terminated March 30, 2026 via Waiver and Release Agreement; receives $3,046,500 in two installments. Had stepped down as CFO and President, Whirlpool Asia effective December 31, 2025.SEC filing →
- 2026-03-16Item 5.02MEDIUMJames Peters, Executive Vice President, announced resignation effective March 30, 2026. Had previously stepped down as CFO and President, Whirlpool Asia effective December 31, 2025 as part of ongoing talent planning. No successor named for EVP role.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy
Show full disclosure ▾Hide full disclosure ▴
About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.
Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.
Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.
No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security.
No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.
Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.
Rating Breakdown
3 floor-breakers
Cyclical trough — margins compressed or negative. Profitability typically recovers with the cycle, but floor fires on current data.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $27.31: Quality below floor (1.4 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.0/10 and A.R:R 2.5:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend. Chart setup: Death cross but MACD improving, RSI 43. Prior stop was $25.40. Score 5.0/10, moderate confidence.
Analyst target: $35.96 (+31.7% upside). Prior stop was $25.40. Stop-loss: $25.40.
Concentration risk — Supplier: single-source suppliers for proprietary components; Quality below floor (1.4 < 4.0).
Whirlpool Corporation trades at a P/E of N/A (forward 18.5). TrendMatrix value score: 8.0/10. Verdict: Sell.
21 analysts cover WHR with a consensus score of 2.7/5. Average price target: $41.
What does Whirlpool Corporation do?Whirlpool manufactures and markets major and small home appliances across MDA North America, MDA Latin America, and SDA...
Whirlpool manufactures and markets major and small home appliances across MDA North America, MDA Latin America, and SDA Global segments, generating approximately $16 billion in net sales with 41,000 employees across 27 countries in 2025. Products sold under Whirlpool, KitchenAid, Maytag, Brastemp, and other brands reach consumers through retailers, distributors, builders, and direct channels.