Whirlpool's quality score of 1.7 is well below the investment minimum, with a catastrophic free cash flow deficit of -202% relative to net income, 3 earnings misses in the last 4 quarters including a -470% miss, and a confirmed death cross — despite an attractive forward price-to-earnings of 8.3x and 35% analyst upside, the fundamental deterioration makes this a position to exit.
Thesis pillars
- Catastrophic Free Cash Flow Deficit→Stable
- Analyst Upside Against Single Source Supplier Risk↑Improving
- Severe Earnings Miss Pattern↓Deteriorating
- +1 more pillar — see the Why tab for full reasoning
Whirlpool Corporation (WHR) Stock Analysis
Consumer Cyclical · Furnishings, Fixtures & Appliances
Sell if holding. Engine safety override at $38.13: Quality below floor (1.7 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10 and A.R:R 2.1:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend.
Whirlpool manufactures and markets major and small home appliances across MDA North America, MDA Latin America, and SDA Global segments, generating approximately $16 billion in net sales with 41,000 employees across 27 countries in 2025. Products sold under Whirlpool,... Read more
Sell if holding. Engine safety override at $38.13: Quality below floor (1.7 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10 and A.R:R 2.1:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.1/10, moderate confidence.
Passes 6/9 gates (positive momentum, favorable risk/reward ratio, clean insider activity, news events none recent, semi cycle peak clear, materials cycle peak clear). Fails on earnings proximity 4d<=7d. Suitability: speculative.
Recent developments
updated 2026-07-30Recent Developments — Whirlpool Corporation
Latest news
- NEWS Stifel Maintains Hold on Whirlpool, Lowers Price Target to $37 — benzinga Jul 23, 2026 negative
- NEWS Mizuho Maintains Neutral on Whirlpool, Lowers Price Target to $40 — benzinga Jul 21, 2026 negative
- NEWS Wildfire Smoke Spurs Fresh Demand for Masks, Putting 3M, Other Stocks In Focus — benzinga Jul 15, 2026 neutral
- NEWS Citigroup Maintains Neutral on Whirlpool, Lowers Price Target to $42 — benzinga Jul 14, 2026 negative
- NEWS BNP Paribas Initiates Coverage On Whirlpool with Neutral Rating, Announces Price Target of $43 — benzinga Jul 13, 2026
Generated 2026-07-30T22:29:14Z.
Upcoming dated catalysts
Thesis
Key Metrics
Quality Signals
Options Flow
Concentration Risks(10-K Item 1A)
- HIGHSuppliersingle-source suppliers for proprietary components10-K Item 1A: 'certain proprietary component parts used in some of our products are provided by single-source unaffiliated third-party suppliers'
Material Events(8-K, last 90d)
- 2026-04-03Item 5.02MEDIUMAlessandro Perucchetti (formerly EVP and President, Whirlpool North America) employment terminated March 31, 2026 via Waiver and Release Agreement; receives $2,997,560 in two installments. Had stepped down from executive officer role January 1, 2026 per prior 8-K dated November 5, 2025.SEC filing →
- 2026-04-01Item 5.02MEDIUMJames Peters (formerly EVP and CFO) employment terminated March 30, 2026 via Waiver and Release Agreement; receives $3,046,500 in two installments. Had stepped down as CFO and President, Whirlpool Asia effective December 31, 2025.SEC filing →
- 2026-03-16Item 5.02MEDIUMJames Peters, Executive Vice President, announced resignation effective March 30, 2026. Had previously stepped down as CFO and President, Whirlpool Asia effective December 31, 2025 as part of ongoing talent planning. No successor named for EVP role.SEC filing →
Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.
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Rating Breakdown
3 floor-breakers·1 ceiling hit
Quality below the gate floor. Component breakdown shows what dragged the score down.static
No near-term catalyst priced in. Thesis progression will come from fundamentals grinding, not event reaction.static
Ranks in the bottom of its industry peers on the composite signal. Better names in the same sector exist.static
Price Targets
Position Sizing
Risk Alerts
Earnings
Verdict History
Frequently Asked Questions
Sell if holding. Engine safety override at $38.13: Quality below floor (1.7 < 4.0) triggers a hard block regardless of the otherwise-positive setup — overall score 5.1/10 and A.R:R 2.1:1 is above the 1.5:1 BUY gate. Specifically: Below-average business quality; Below long-term trend. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $35.62. Score 5.1/10, moderate confidence.
Take-profit target: $45.71 (+19.3% upside). Prior stop was $35.62. Stop-loss: $35.62.
Concentration risk — Supplier: single-source suppliers for proprietary components; Quality below floor (1.7 < 4.0).
Whirlpool Corporation trades at a P/E of 13.0 (forward 9.7). TrendMatrix value score: 8.6/10. Verdict: Sell.
19 analysts cover WHR with a consensus score of 2.6/5. Average price target: $53.
What does Whirlpool Corporation do?Whirlpool manufactures and markets major and small home appliances across MDA North America, MDA Latin America, and SDA...
Whirlpool manufactures and markets major and small home appliances across MDA North America, MDA Latin America, and SDA Global segments, generating approximately $16 billion in net sales with 41,000 employees across 27 countries in 2025. Products sold under Whirlpool, KitchenAid, Maytag, Brastemp, and other brands reach consumers through retailers, distributors, builders, and direct channels.