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WDFCWD-40 CompanySell5.8·$214.08
SellModerate Confidence
Investment thesis

WD-40 Company is a high-quality compounder with a Piotroski F-Score of 9 out of 9, a 31% return on equity, and a wide economic moat, and has beaten earnings in 3 of the last 4 quarters, but trades at an expensive forward P/E of 35.5x with RSI at 75 indicating overbought conditions and an earnings report due in 23 days.

Thesis pillars

  • Earnings Beat Streak Near Term Catalyst↓Deteriorating
  • Wide Moat Compounder Quality↓Deteriorating
  • Overbought Expensive Valuation↓Deteriorating
  • +1 more pillar — see the Why tab for full reasoning

Pillars as of Jul 3, 2026, based on the 10-K filed Oct 27, 2025

Full reasoning →

Open full analysis

WD-40 Company (WDFC) Stock Analysis

SellQualityModerate Confidence

Basic Materials · Specialty Chemicals

Sell if holding. Analyst target reached at $214.08 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Basic Materials): -0.1.

WD-40 Company markets maintenance and homecare/cleaning products in 176+ countries, with the WD-40 Multi-Use Product driving the majority of maintenance product sales through hardware, automotive, retail, and online channels. Revenue comes from direct product sales outsourced to... Read more

$214.08+0.9% A.UpsideScore 5.8/10#20 of 43 Specialty Chemicals
QualityF-score9 / 9FCF yield3.21%
IncomeYield1.91%(5y avg 1.57%)Payout65.79%
Stop $200.86Analyst target $215.90(−15% haircut)A.R:R 0.1:1
Analyst consensus$254.00+18.6%3 analysts
$215.90Analyst target
$214.08price
$254.00mean
$282

Sell if holding. Analyst target reached at $214.08 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Basic Materials): -0.1. Chart setup: No clear chart pattern; technical signals are mixed. Score 5.8/10, moderate confidence.

Passes 7/8 gates (positive momentum, clean insider activity, no SEC red flags, news events none recent, earnings proximity 70d clear, semi cycle peak clear, materials cycle peak clear). Fails on favorable risk/reward ratio. Suitability: aggressive.

news + 30-day 8-K events · 5-min refresh

Recent developments

updated 2026-10-29
TrendMatrix Research · upcoming catalyst calendar

Upcoming dated catalysts

Thu, Jan 7, 202770d to earnings· next earnings call

Thesis

Rewards
V7 quality resilience bonus: +0.2 (Q=7.9 in RISK_OFF)
High-quality business
Wide economic moat
Risks
Analyst target reached - limited upside remaining
Sector modifier (Basic Materials): -0.1
Consecutive earnings misses (2)

Key Metrics

P/E (TTM)35.2
P/E (Fwd)30.2
Mkt Cap$2.9B
EV/EBITDA24.3
Profit Mgn12.0%
ROE30.4%
Rev Growth8.1%
Beta0.26
Dividend1.91%
Rating analysts11

Quality Signals

Piotroski F9/9MoatWideCompounder✓

Options Flow

P/C0.91neutral
IV41%normal

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results. How we score · Editorial policy

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About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

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Conflicts and positions. People who build TrendMatrix, or entities they control, may hold positions, long or short, in securities it covers, and may trade them at any time. Positions are not disclosed individually. Verdicts are generated by an automated model applied by the same rules to every covered stock, and are not adjusted for any position held by the people who build TrendMatrix. We do not accept payment from issuers for coverage.

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Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

Rating Breakdown

1 floor-breaker

Technicals below the gate floor. Component breakdown shows what dragged the score down.static

Bollinger
1.3
Support Resistance
2.5
52w Position
4.5
GatesA.R:R 0.1 < 1.5@spotMomentum 6.7>=5.5Insider activity: OKNo SEC red flagsNEWS EVENTS NONE RECENTEARNINGS PROXIMITY 70d clearSEMI CYCLE PEAK CLEARMATERIALS CYCLE PEAK CLEARSuitability: Aggressive
RSI
61 · Neutral
↑ 20D MA↑ 50D MA↓ 200D MADEATH CROSSSupport $191.50Resistance $221.48

Price Targets

$201
$216
A.Upside+0.9%
A.R:R0.1:1

Position Sizing

ConvictionNone
Suggested %0%
Max %0%
RegimeRisk-Off

Risk Alerts

! Target reached (0.9% upside)
! News modifier -1: HOLD_IF_HOLDING → SELL_IF_HOLDING
! asymmetry at 0.1 (below the engine's 1.5 threshold)@spot

Earnings

B
B
M
M
2/4 beats
Next Earnings2027-01-07 (70d)

Verdict History

reverse chrono — latest first
Loading history...
Verdicts are recorded on every nightly pipeline run. Rows capture transitions (verdict flips, score deltas ≥0.3, entry/TP/SL changes). Rows with a ▶ can be expanded to see the change reason. Aggregate cohort performance is tracked in the recommendation ledger.
Frequently Asked Questions
Is WDFC stock a buy right now?

Sell if holding. Analyst target reached at $214.08 — A.R:R 0.1:1 is below the 1.5:1 minimum. Reward from here is too thin for a buy — the engine flags exit. Additional concerns: Sector modifier (Basic Materials): -0.1. Chart setup: No clear chart pattern; technical signals are mixed. Prior stop was $200.86. Score 5.8/10, moderate confidence.

What is the WDFC stock price target?

Analyst target: $215.90 (+0.9% upside). Prior stop was $200.86. Stop-loss: $200.86.

What are the risks of investing in WDFC?

Analyst target reached - limited upside remaining; Sector modifier (Basic Materials): -0.1; Consecutive earnings misses (2).

Is WDFC overvalued or undervalued?

WD-40 Company trades at a P/E of 35.2 (forward 30.2). TrendMatrix value score: 4.2/10. Verdict: Sell.

What do analysts say about WDFC?

11 analysts cover WDFC with a consensus score of 4.3/5. Average price target: $254.

What does WD-40 Company do?WD-40 Company markets maintenance and homecare/cleaning products in 176+ countries, with the WD-40 Multi-Use Product...

WD-40 Company markets maintenance and homecare/cleaning products in 176+ countries, with the WD-40 Multi-Use Product driving the majority of maintenance product sales through hardware, automotive, retail, and online channels. Revenue comes from direct product sales outsourced to third-party contract manufacturers globally; 66% of FY2025 consolidated net sales were from outside the U.S., with 714 employees across 18 countries.

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