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UAUnder Armour, Inc.Sell5.1·$5.38-0.09%
UA · Why this verdict

Why Under Armour (UA) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.1/10
ConfidenceMEDIUM
MacroNEUTRAL

Per-dimension breakdown

Value

7.7/10data confidence 67%
ComponentSub-score
P/S10.0
EV/EBITDA1.2
Fwd P/E8.3
PEG10.0
  • Forward P/E: 14.2x
  • PEG: 0.11
  • Attractively valued

Quality

2.7/10data confidence 100%
ComponentSub-score
ROE0.0
ROA1.0
Gross margin5.1
Op margin3.5
Net margin0.0
Current ratio5.9
FCF quality0.0
Moat3.2
Piotroski F5.6
  • Cash-burning: FCF -11% of revenue
  • No competitive moat
  • Quality concerns

Growth

6.2/10data confidence 67%
ComponentSub-score
Rev growth2.3
EPS growth10.0
  • Declining revenue: -1%

Momentum

5.5/10data confidence 100%
ComponentSub-score
RSI5.0
MACD6.5
OBV10.0
MA position6.0
Volume0.0
  • Volume accumulation (rising OBV)
  • Above 200-MA but MA slope flat

Sentiment

3.0/10data confidence 67%
ComponentSub-score
Analyst rating5.0
erm sentiment0.0
  • Estimates falling as sentiment proxy (-13.7%)

Insider

7.0/10data confidence 75%
ComponentSub-score
materiality8.0
insider conviction8.0
holder change5.1
  • Notable insider buying — $5,869,079 (0.255% of mkt cap)

Peer rank

3.6/10data confidence 80%
ComponentSub-score
value rank8.5
quality rank0.0
growth rank0.8

Technical

4.8/10data confidence 100%
ComponentSub-score
bollinger4.3
support resistance5.4
52w position3.6
gap6.0

Risk (lower is worse)

3.1/10data confidence 100%
ComponentSub-score
days to cover2.0
volatility1.9
put call5.0
implied vol1.4
max pain risk3.0
beta4.4
debt equity4.3
  • High IV: 71%
  • Above max pain $2
  • Concentration risks: 1 HIGH (10-K Item 1A — sized via position_sizing, validated via buy_confidence)

Catalyst

6.5/10data confidence 100%
ComponentSub-score
erm1.0
earnings history10.0
earnings timing5.0
surprise avg10.0
  • Estimates down -13.7% (30d)
  • Perfect beat streak: 4Q

How the verdict was assembled

Engine trigger

Quality below minimum threshold.

Engine technical detail
verdict_path: L1:HARD_BLOCK
Passed (5)
  • MOMENTUM:5.5>=5.5
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:60d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (0)

none

Warning (3)
  • ASYMMETRY:UPSIDE_EXHAUSTED (upside=0.0%)
  • INSIDER:0.26%=MODERATE
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
Reward-to-Risk
0.00
Upside
+0.0%
Downside
13.4%
Sizing output
AVOID

SetupUNKNOWN No clear chart pattern; technical signals are mixed

EdgeNO_EDGE No clear edge identified

SuitabilityAGGRESSIVE Beta 1.69>1.3, MCap $2.3B<$5B

Investment implication

The L1 gate blocked the positive-verdict path: a hard-floor threshold was breached, so dimensional pillars — including Value at 7.7 could not lift the engine output above the verdict floor.

The strongest dimensions are Value at 7.7, Insider at 7.0, and Catalyst at 6.5; the weakest are Quality at 2.7, Sentiment at 3.0, and Risk (lower is worse) at 3.1. The V9 engine cleared all gates with 3 warnings, producing an asymmetric reward-to-risk of 0.00 and an engine sizing output of AVOID.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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