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SONOSonos, Inc.Sell5.1·$15.36-0.52%
SONO · Why this verdict

Why Sonos (SONO) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

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Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score5.1/10
ConfidenceMEDIUM
MacroNEUTRAL

Per-dimension breakdown

Value

6.5/10data confidence 100%
ComponentSub-score
P/E0.5
P/S9.5
EV/EBITDA2.4
Fwd P/E8.3
PEG10.0
Analyst target6.0
  • Forward P/E: 14.2x
  • PEG: 0.03

Quality

4.8/10data confidence 100%
ComponentSub-score
ROE2.1
ROA2.7
Gross margin5.0
Op margin0.0
Net margin0.8
Current ratio5.7
FCF quality10.0
Moat6.5
Piotroski F10.0
  • Excellent cash conversion: 505% FCF/NI
  • Strong Piotroski F-Score: 9/9

Growth

4.6/10data confidence 33%
ComponentSub-score
Rev growth4.6

Momentum

4.3/10data confidence 100%
ComponentSub-score
RSI4.5
MACD1.9
OBV10.0
MA position4.2
Volume0.9
  • Volume accumulation (rising OBV)
  • Below 200-MA but MA still rising (+3.4%/30d) — pullback in uptrend, not confirmed weakness

Sentiment

6.9/10data confidence 100%
ComponentSub-score
Analyst rating7.1
Price target8.1
erm sentiment5.0
  • Light analyst coverage (4.0) — signal dampened
  • Analyst upside: 25%

Insider

7.0/10data confidence 75%
ComponentSub-score
materiality8.0
insider conviction8.0
holder change5.1
  • Notable insider buying — $1,881,414 (0.103% of mkt cap)

Peer rank

3.1/10data confidence 80%
ComponentSub-score
value rank1.3
quality rank3.8
growth rank2.5

Technical

5.7/10data confidence 100%
ComponentSub-score
bollinger5.4
support resistance5.8
52w position5.5
gap6.0

Risk (lower is worse)

3.5/10data confidence 100%
ComponentSub-score
short interest4.6
days to cover6.2
volatility0.7
put call0.0
implied vol0.0
beta3.5
debt equity9.4
  • Elevated put/call: 4.80
  • High IV: 86%

Catalyst

3.3/10data confidence 100%
ComponentSub-score
erm5.0
earnings history3.3
earnings timing5.0
surprise avg0.0
  • Earnings concerns: 2B/2M

How the verdict was assembled

Engine trigger

Multiple concerning factors. Consider reducing position.

Engine technical detail
verdict_path: L4:PATH_F_SELL
Passed (5)
  • INSIDER:OK
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:52d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (2)
  • MOMENTUM:4.3<4.5
  • ASYMMETRY:0.6<1.5@spot
Warning (1)
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
Reward-to-Risk
0.62
Upside
+5.8%
Downside
9.4%
Sizing output
AVOID

SetupRANGE_BOUND RSI 49 mid-range, Bollinger mid-band

EdgeNO_EDGE No clear edge identified

SuitabilityAGGRESSIVE Beta 1.94>1.3, MCap $1.8B<$5B

Investment implication

The F-path SELL output reflects an overall score of 5.1 below the 5.6 soft trigger — multiple weakening dimensions accumulated rather than a single hard-floor breach. The strongest dimension ( Insider at 7.0) was not enough to lift the adjusted overall above the threshold. Co-occurring failed gates ( MOMENTUM:4.3<4.5, ASYMMETRY:0.6<1.5@spot) reinforce the read. Current asymmetry R:R is 0.62 — supplementary context, not the trigger for this path.

The strongest dimensions are Insider at 7.0, Sentiment at 6.9, and Value at 6.5; the weakest are Peer rank at 3.1, Catalyst at 3.3, and Risk (lower is worse) at 3.5. The V9 engine flagged 2 failed gates with 1 warning, producing an asymmetric reward-to-risk of 0.62 and an engine sizing output of AVOID.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

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