Skip to main content
KHCThe Kraft Heinz CompanySell4.6·$23.26+3.01%
KHC · Why this verdict

Why The Kraft Heinz (KHC) is rated SELL

Updated

Model-generated analysis — not investment advice. Not a registered investment advisor. Past performance does not guarantee future results.

Show full disclosure ▾

About TrendMatrix. TrendMatrix is a publisher of general securities research and market commentary. We publish on a regular schedule. All content is the same for every subscriber in a tier — we do not provide personalized investment advice and we do not take into account any individual subscriber's financial situation, investment objectives, risk tolerance, tax situation, or holdings.

Not investment advice. TrendMatrix is not a registered investment adviser. Our content is for informational and educational purposes only. Consult your own licensed investment adviser, broker, or tax professional before making any investment decision.

Conflicts and positions. The TrendMatrix editorial team frequently holds personal long-term positions in securities discussed. We disclose positions held at the time of publication on each piece. We maintain a trading-window policy: we do not initiate or close positions in the same direction as a TrendMatrix publication within 24 hours before or 72 hours after publication.

No paid promotion. TrendMatrix does not accept payment from any issuer, broker, or third party in exchange for coverage of any security. Our sole compensation is subscription revenue.

No fiduciary duty. No fiduciary, advisory, or agency relationship is created between you and TrendMatrix by reading our content or subscribing to our service.

Performance. Past performance is not indicative of future results. Performance figures reflect the published model only and do not reflect any individual subscriber's actual results.

Methodology · Editorial policy & full disclaimer

VerdictSELL
Overall score4.6/10
ConfidenceMEDIUM
MacroNEUTRAL

Per-dimension breakdown

Value

7.4/10data confidence 83%
ComponentSub-score
P/S9.6
EV/EBITDA7.3
Fwd P/E9.2
PEG7.0
Analyst target4.0
  • Forward P/E: 10.8x
  • PEG: 0.99
  • Attractively valued

Quality

3.9/10data confidence 100%
ComponentSub-score
ROE0.0
ROA2.3
Gross margin2.8
Op margin8.3
Net margin0.0
Current ratio4.6
Moat3.9
Piotroski F8.9
  • No competitive moat
  • Strong Piotroski F-Score: 8/9

Growth

3.7/10data confidence 67%
ComponentSub-score
Rev growth2.7
EPS growth4.7

Momentum

3.4/10data confidence 100%
ComponentSub-score
RSI4.5
MACD2.2
OBV1.0
MA position6.0
Volume3.5
  • Volume distribution (falling OBV)
  • Below 200-MA, MA slope -2.0%/30d — confirmed downtrend

Sentiment

4.5/10data confidence 100%
ComponentSub-score
LLM sentiment3.5
Analyst rating5.0
Price target5.1
  • LLM news sentiment: -0.30 (n=2)

Insider

5.3/10data confidence 50%
ComponentSub-score
materiality5.5
holder change5.1
  • Insider buying (low materiality) — $4,999,808 (0.019% of mkt cap)

Peer rank

1.5/10data confidence 80%
ComponentSub-score
value rank2.7
quality rank0.2
growth rank3.1

Technical

4.8/10data confidence 100%
ComponentSub-score
bollinger3.4
support resistance4.0
52w position7.1

Risk (lower is worse)

6.0/10data confidence 100%
ComponentSub-score
short interest5.1
days to cover4.4
volatility5.8
put call7.8
implied vol4.2
max pain risk3.0
beta10.0
debt equity8.0
news risk6.0
  • Above max pain $18
  • Concentration risks: 2 HIGH (10-K Item 1A — sized via position_sizing, validated via buy_confidence)

Catalyst

6.8/10data confidence 100%
ComponentSub-score
erm6.5
earnings history10.0
earnings timing5.0
surprise avg7.3
dividend safety6.0
news activity6.0
  • Perfect beat streak: 4Q
  • Dividend: 709.0%

How the verdict was assembled

Engine trigger

Quality below minimum threshold.

Engine technical detail
verdict_path: L1:HARD_BLOCK
Passed (5)
  • INSIDER:OK
  • NEWS_EVENTS:NONE_RECENT
  • EARNINGS_PROXIMITY:51d clear
  • SEMI_CYCLE_PEAK:CLEAR
  • MATERIALS_CYCLE_PEAK:CLEAR
Failed (3)
  • MOMENTUM:3.4<4.5
  • ASYMMETRY:-1.6=NEGATIVE
  • DEATH_CROSS:HARD_BLOCK
Warning (1)
  • 8K_CSUITE_CHANGE:5.02 (officer departure/appointment)
Reward-to-Risk
-1.60
Upside
-9.5%
Downside
6.0%
Sizing output
AVOID

SetupRANGE_BOUND RSI 55 mid-range, Bollinger mid-band

EdgeNO_EDGE No clear edge identified

SuitabilityMODERATE Balanced profile

Investment implication

The L1 gate blocked the positive-verdict path: a hard-floor threshold was breached, so dimensional pillars — including Value at 7.4 could not lift the engine output above the verdict floor. Failed gate signal: MOMENTUM:3.4<4.5.

The strongest dimensions are Value at 7.4, Catalyst at 6.8, and Risk (lower is worse) at 6.0; the weakest are Peer rank at 1.5, Momentum at 3.4, and Growth at 3.7. The V9 engine flagged 3 failed gates with 1 warning, producing an asymmetric reward-to-risk of -1.60 and an engine sizing output of AVOID.

Engine reasoning is mechanically derived from pipeline gate outputs. See decision view.

Home Stocks KHC Why this verdict